Feb 12, 2024
A lot of financial advisors struggle getting clients. They can (usually) keep them once they find them, but finding them is a constant uphill battle.
Why?
Well, after helping thousands of financial advisors, I’ve realized there are 7 fundamental reasons why financial advisors struggle to get clients.
If you don’t fix these 7 mistakes, you will struggle to get clients forever. Sounds harsh, but it’s true.
The good news is, if you listen to—and implement—everything in today’s episode, you’ll never starve for clients again.
Listen now.
Show highlights include:
- The “inversion” secret that twists your failures into raging success stories (1:01)
- Survey finds 83% of financial advisors are hypocrites… Find out if you’re one here: (1:43)
- Why only relying on outbound marketing makes your business slowly wither into oblivion (7:27)
- The “MMS” philosophy for marketing that keeps the appointments rolling in (7:57)
- How building a “Marketing Asset” brings in consistent cash flow like a high-paying dividend (9:48)
- The single biggest mistake financial advisors make when picking a niche that forever stunts their growth (11:34)
- How traditional lead gen companies subtly cripple your business from the inside out (12:40)
- The “Charlie Sheen” secret for making your competitors utterly irrelevant (13:45)
- 4 ingredients for creating an infectious value proposition that your ideal clients can’t resist (only 26% of Baron’s Top 100 even do this!) (17:10)
- How changing a few words in your vocabulary can be the difference between landing a new client or watching them slip through your fingers (18:4I love 5)
83% of financial advisors make plans for their clients, but don’t make a plan for their own business. Isn’t that wild? If you’re one of the 83% without a marketing plan, I created one for you. Get it here: https://TheAdvisorCoach.com/marketing-plan
Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.