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Financial Advisor Marketing Podcast


Dec 25, 2023

There are only two types of financial advisors: Mentally strong ones, and mentally weak ones. 

What’s the difference between the two? 

Well, let me share a story about a crack addict named Willie. Every day, Willie woke up broke, and had to hustle his way to making $500 a day to support his expensive drug addiction. Despite his foul stench, yellow teeth, homelessness, and crack addiction, Willie was mentally strong. 

Yet, most financial advisors with access to more tools and wealth than Willie ever had don’t even make half of what Willie did hustling on the streets. 

Are you really going to let a crack addict out hustle you? 

In this episode, I share Willie’s story, and how you can hone one “skill” in particular from Willie to make 2024 your wealthiest year yet. 

Listen now. 

Show highlights include:

  • Why being brazenly offensive in your email marketing strategy actually works more effectively than “providing value” (1:33) 
  • How to get rich doing nothing other than watching a drug addict live their life (5:02) 
  • The weird way smelly, homeless crack addicts often bring in more money than doctors and lawyers (and how to apply this “skill” to your financial advising business) (5:21) 
  • One “crack addict” question to ask yourself when you’re not motivated to send your motivation levels through the roof (8:52) 
  • The “gun to your head” business plan for financial advisors for finally cracking into the top 10% of income earners in the world by this time next year (9:13) 
  • How to achieve all your financial goals in 2024 by writing this on top of a notecard you see every day (12:44) 

Financial advisors make 3 lethal mistakes when writing emails that sabotage their efforts and results. Want to see if you’re making one of these three mistakes? Then head to https://theadvisorcoach.com/mistakes.

Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.