Jan 29, 2024
Studying psychology is one of the most effective ways to supercharge your marketing. Psychology teaches you how to crawl into your prospective clients’ psyche, and live there rent free until they’re ready to hire you.
But most financial advisors don’t leverage psychological principles in their marketing because...
Jan 25, 2024
Content marketing is one of the most effective ways financial advisors can get high-quality clients. It repels away time wasters, creates emotional bonds with your best prospective clients, and can work for you on autopilot once created.
But there’s a problem…
Most financial advisors don’t know the first...
Jan 22, 2024
We all have a deep desire to be liked by everyone we encounter. It’s human nature. But this quirk can also spell trouble for you as a financial advisor.
Why?
Because trying to please everyone comes with a steep cost: Your time, your sanity, and yes, your business’s revenue ceiling.
There are certain types of...
Jan 15, 2024
There’s one “tactic” in particular that financial advisors use in their marketing that wrecks their conversions and undermines their influence.
This tactic?
Teaching.
Before you gasp, realize this: If teaching was as profitable as you think, teachers would make more money.
But for some reason, financial...
Jan 8, 2024
Let me be blunt: Most financial advisors aren’t world-class salespeople. Many of them actively fear selling. And this leaves their prospects confused, disgruntled, and unlikely to choose you over another advisor.
The solution?
Well, first you have to reframe how you approach sales. Selling isn’t a negative, dirty...