Dec 12, 2022
Most financial advisors don’t charge enough for one of two reasons:
Either their marketing machine isn’t up to snuff. Or they don’t feel comfortable with charging higher prices.
But here’s the thing:
Charging more not only helps you attract better clients, but it also helps you serve your current clients better.
In other words, charging more is the single best way to improve every aspect of your marketing and business.
In this episode, you’ll discover why charging higher prices is the best marketing “hack” you can do. And I reveal simple mindset tweaks which help you feel okay with charging more.
Listen now before inflation eats more of your life savings.
Show highlights include:
- How inflation can steal your entire life savings (and the single best way to stop it in its tracks) (4:23)
- Why high prices are often the best qualification tool in your marketing toolbox (5:01)
- The weird way charging your clients too little can cause violent outbursts (7:39)
- The “Overbooked Airplane” method for making your clients thank you for charging them more (10:20)
- The “UVP” marketing trick for charging more for your services (without sacrificing the number of leads you generate) (14:22)
- How spending more money on silly material items automatically attracts higher quality clients (16:36)
If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.
Go to https://TheAdvisorCoach.com/webinar to register today.
Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.
Want to transform your website into a client-getting machine? Go to https://www.theadvisorcoach.com/website to get The Client-Getting Website Guide.
Want a masterclass training in running effective Facebook Ads? Head to https://TheAdvisorCoach.com/ads-training.
Discover how to get even better at marketing yourself with these resources:
https://www.theadvisorcoach.com/financial-advisor-sales-training.html
https://www.theadvisorcoach.com/financial-advisor-coaching.html
https://www.theadvisorcoach.com/4-linkedin-tips-for-financial-advisors.html